This tier includes helping businesses lay a strong foundation for success by analyzing their business plan, market research, social media strategy, customer journey map, and creating a roadmap, marketing plan, and value proposition.

• Business Plan Review: Neon Blue will conduct a comprehensive review of the client’s existing business plan to identify gaps and provide recommendations for improvement.

• Market Research: Neon Blue will conduct market research to help clients understand their target audience, competitors, and industry trends.

• Social Media Strategy: Neon Blue will develop a social media strategy to help clients leverage social media platforms to reach their target audience and achieve their business objectives.

• Customer Journey Map: Neon Blue will create a customer journey map to help clients understand the customer experience from start to finish and identify opportunities for improvement.

• Roadmap:  Neon Blue will create a roadmap to help clients achieve their business objectives, including key milestones, timelines, and resource requirements.

• Value Proposition: Neon Blue will help clients develop a compelling value proposition that clearly communicates their unique selling proposition and differentiates them from competitors.

• Marketing Plan:  Neon Blue will develop a marketing plan to help clients reach their target audience and achieve their business objectives through various marketing channels

This tier includes services designed for businesses that have launched and are ready to improve their product/service by gathering feedback from customers through early adopter and beta programs.  

• Early Adopter Program: Neon Blue will help clients design an early adopter program to gather feedback from a select group of customers and improve their product/service based on that feedback.

• Beta Program Design: Neon Blue will help clients design a beta program to gather feedback from a larger group of customers before launching their product/service.

• Competitive Analysis: Neon Blue will conduct a competitive analysis to help clients understand their strengths and weaknesses relative to competitors and identify opportunities for improvement.
• Positioning Analysis: Neon Blue will conduct a positioning analysis to help clients position their brand and offerings in a way that resonates with their target audience and differentiates them from competitors.

This tier is geared towards businesses that want to gain a competitive edge in their industry. Neon Blue will conduct sales enablement training and assets will also be created to help the business’s sales team better communicate the value proposition and close more deals.

• Sales Enablement: Neon Blue will provide sales enablement training to help clients better communicate their value proposition and close more deals.
• Sales Assets: Neon Blue will create sales enablement assets such as sales collateral, presentations, and proposals to help clients better communicate their value proposition and win more customers.

This tier is for businesses that are looking to expand globally. Neon Blue will conduct a channel partner analysis and help the business create an international strategy to enter new markets.

• Channel Partner Analysis: Neon Blue will conduct a channel partner analysis to help clients identify and select the right channel partners to enter new markets.

• Expansion Strategy: Neon Blue will help clients develop an international strategy to enter new markets or establish themselves as a global player. This includes market research, localization, and cultural adaptation.